We’re not scared to do things differently, because you deserve it
The first of its kind, Full Service style studio
Designed by 18 year colorist and salon owner, Natasha Glatz - Theory 88 challenges outdated industry traditions while remaining at the forefront of modern hair, beauty, and styling techniques.
While hair began as our foundational service, we realized this single focus left our clients feeling discouraged and frustrated with their style, day to day.
With this is mind, we’ve taken ancient a la carte salon services and given them a comprehensive, empathetic, and professional update.
Partnering with well known fashion and beauty brands, we offer head-to-toe styling packages, education, and salon memberships with clear deliverables and clear pricing allowing you to step into every opportunity with confidence, because we believe:
It’s time for women of Los Angeles to start dreaming again.
Philosophy: our service
Identity informs expression - perpetually changing. Our business and services reflect this; always with a reverence of the person who enters our space.
Being seen in the way that society asks us to show up as is not something we're interested in.
Rather, we place value on seeing a self-confident woman leaning into her look, and like to think it’s these sometimes forgotten pieces of herself that we give back.
Philosophy: our space
A backdrop of elegance in a space that’s undemanding in its presence. We anticipate what you need before you need it.
Clients have the option to work or switch off. We hold no expectations, only a sense of ease; deceleration.
Drinks are always on us.
We are a destination for the lover of things refined who, objectively, needs a hair appointment, but subjectively, returns for the human we see and treat them as.
Philosophy: our team
Our team and partners were selected for their industry leading skills - but that was the last box we checked.
First, we searched for strength of character, intuitive empathy, a hunger to learn and evolve in their craft, and a sense of urgency to create spaces and lead conversations that make our world better.
Unique and diverse just like our clients, as we believe true community grows out of respect and collaboration in the midst of our differences; united by the appreciation and gratitude we have for one another.