meet the founder

Natasha Glatz

But you can call Me Tash

Observant by nature, I have always been fascinated by the human spirit. How someone filled with excitement can light up a room. How a broken heart can be felt, even through a photo. The way you know a woman means business just by her walk.

This desire to understand people landed me in a psychology 101 lecture hall at the tender age of 17… with 300 other students, a monotone professor, and zero human interaction. As an unconventional thinker, traditional academia wasn’t a great fit. I failed miserably, dropped out, and figured I’d take my shot at something I was naturally good at - hair.

As poetic fate would have it, I discovered to truly master hair and Fashion styling, you must not only master the scientific principles of color theory, geometry, and hair chemistry, but develop a sharp awareness of the human spirit and the power unleashed when one’s inner and outer identity are aligned.

18 industry years later, Theory 88 was born out of an urgency to see women championed from the inside out.

Our name pays homage to my birth year of 1988 and the scientific theories that connect us all, but I hope the impact of seeing and serving the heart of each person that walks through our doors, will be my legacy.

I can’t wait to meet you.