The Style Formula
by theory 88
A transformative personal styling experience designed to help female founders, creators, and thought leaders cut through trend overwhelm, simplify their routine, and leverage style as a powerful tool for confidence and connection.
available virtually or IRL at our Melrose Ave studio in Los Angeles
confused by fleeting fashion trends and generic beauty advice?
Stop scrolling,
start formulating.
Personal style isn’t just an outfit -
it’s an extension of your expertise, your creativity, and your genius.
Unlike traditional styling, which simply focuses on “what looks good,” our science-backed approach helps you understand why the specific choices we make work for you and your mission.
Using design science and fashion psychology, we’ll explain the reasoning behind every product, outfit, and style element, and teach you the methods you need to easily recreate it on your own.
Choose your Formula
Age appropriate advice, personalized guidance, and easy to understand systems designed to unlock personal confidence and increase professional impact.
Style Foundations
$99digital Service
Comprehensive Style Quiz
Personalized Wardrobe, Hair, and Beauty Strategy
Digital Shopping List & Styling Guide
Up to Two Rounds of Revisions
Virtual Style Intensive
$349Virtual 1:1 Service
1:1 Virtual Style Discovery & Routine Consultation
Custom Wardrobe, Hair, and Beauty Strategy
Digital Style Resource Guide & Shopping List
Two Weeks of Email Support for Refinements
In-Person Style Intensive
$749in-person service (los Angeles)
1:1 Style Discovery & Routine Consultation
Custom Wardrobe, Hair, and Beauty Strategy
Hands-On Styling and Education Session at our Melrose Ave. Studio
professional quality photos
Digital Style Resource Guide & Shopping List
One Month of Email Suport for Refinements
The Style Formula will not only transform how you feel,
but how clients, partners, and opportunities respond.
Whether you're preparing for a big career shift, a personal re-brand, or simply ready to step into a new era of you, we’re here so you can focus on doing what you do best.
Paulina S.
Actor
Natasha was phenomenal and the studio was so comfortable and luxurious!! She is one of the most attentive and knowledgeable stylists I have ever met. She truly knows the science behind hair and style. A great listener, she made sure to take into account what I already liked about my routine and then transformed it in such a beautiful and flattering way. She took all the time in the world to make sure I felt happy and I am really loving it! I have gotten so many compliments, even from complete strangers”
Isabelle L.
Entrepreneur
I loved the flexibility of the digital intensive. As a founder, my schedule is packed, and being able to review and submit everything on my own time was a game changer. I’m new to being the “face” of a brand, and wanted to feel confident I was representing my brand well. The style guide was spot-on, and the curated recommendations for hair and beauty products saved me so much time and money compared to trial and error. The email support was invaluable—I felt like Tash was in my corner whenever I needed her. It gave me the polish and professionalism I’d been craving.
Emily K.
wellness coach
The Style Foundations was perfect for me! The quiz was easy and intuitive, and the recommendations were exactly what I needed to refresh my routine within my budget. Having two rounds of revisions made all the difference—it ensured everything felt personalized to me.
