Work with us

Welcome to a whole new approach to Style.

experience theory 88

  • 1hr Advisory Sessions

    Virtual or IRL. Perfect to edit, inspire, and kickstart your style refresh.

  • Private studio experiences

    Private appointments and head-to-toe transformations.

    Complete personal styling all in one place, with the best in the industry available at our Melrose Ave Flagship Studio.

  • The Complete Reset

    Cut, Color, & Extension Services

    Already a Theory 88 client? Book your regular maintenance appointments here.

Ultimately, we’re here so you can step into any opportunity with confidence, free to focus on doing what you do best:

building the home, career, or business of your dreams

What WOMEN Are Saying

“I'd give Natasha 10 stars if I could.

I've been driving to OC for years to get my hair done. I've tried numerous in the Weho/BH area, but none of them felt quite right with the stylist. When I saw Theory 88 had opened down the street, I decided to give it a try. From the moment I walked in for a consultation, I knew it was the perfect spot for me. Natasha took the time to understand my goals, explained her process for extensions and color, and was upfront about pricing (no hidden fees like some salons where every service is priced separately). I had a weft placed with her, and I've never been happier with my hair. After years of having extensions, I can't recommend her enough.

She is the best! SO grateful I found her.”

— Rachel T.

“Tash, the brilliant stylist and colorist, embodies both talent and warmth.

What truly sets Theory 88 apart is their impeccable attention to detail. Tash and her team don't just hear you; they listen attentively and ask all the right questions to ensure they deliver exactly what you want.

As someone who's tried other high-end salons, I can confidently say that Tash and her team at Theory 88 surpass them by leaps and bounds. No comparison.

I couldn't recommend them more highly.”

— Natalie H.

“Natasha was phenomenal!! She is one of the most attentive and knowledgeable hair stylists I have ever met.

She truly knows the science behind hair, hair styles, and hair color. A great listener she makes sure to take into account what you already like about your hair and then transforms your hair in such a beautiful and flattering way. She took all the time in the world to make sure I felt happy about my cut and I am really loving it!

I have gotten so many compliments, even from complete strangers”

— Paulina S.

who we work with

and so many more

FAQS

We get it, we’re disrupting an entire industry
-you Might have some questions.

  • If you're already a Club 88 member or you've previously worked with Tash, then yes! You can book online here.

    If you're new to Theory 88, we want to make sure we deliver an ultra personal and custom experience, so we suggest a pre-appointment consult or active Club 88 Membership to book regular services with Tash or our styling partners.

    Fill out a new client request form
    here and we’ll get back to you asap.

  • Of course! You can pause or cancel your membership at anytime.

    Just send us an email at hello@theory88.com.

  • Yes! You can bank your blow-outs or service credit for up to 3 months.

  • We want you to be 100% happy and will make it right if you're not.

    Services and packages are non-refundable, but rest assured, if something isn't looking or feelng the way you expected, just send us an email and we'll talk it through and make any adjustments needed.

    It's not weird, and we'll never be offended or defensive. Pinky swear.

  • As they say, there are no stupid questions.

    Send us an email or book a time to chat with Tash.